Ethics, Law Office Technology/Management

Video ... The Now in Legal Branding ... Adapt or Perish

Description:

This program will cover various aspects of how lawyers are using video to market to clients. Topics include:

1. Why video?

  • Stats on YouTube
  • How people are searching google
  • demographics of who is looking at video

2. Video and your website

  • Most web sites are static, benefits of video from an SEO point of view
  • Benefits of video in regards to building an online relationship
  • How websites react to video Prospect viewing habits of your web site with and without video

3. Fragmented audience

  • We all find information in different places i.e. think news sites and social media.
  • Why video vignettes need to be everywhere
  • Power of YouTube and your video

4. Video and Social media

  • Is Facebook right for you? How to post to Facebook Vs. Linkedin?
  • Is Twitter right for your firm and how to share video
  • Posting video to social media sites in an engaging way....The power of a question

5. Choosing the right video company

  • Why can't I just do it myself?
  • Who should I trust?
  • How much should I pay?
  • All video is not created equal.
  • How long should the video be?
  • How long does it last on my site?

6. Closing Thoughts

  • Why you must have video now or wait till it's too late.
  • When to do video
  • How to implement it
  • What is video vs. commercial

Please certify your attendance for CLE credit for this program by July 29, 2016. Questions can be sent to speakers directly by email. Please click on the speaker's name under the video box for contact information. Please note: This is a REBROADCAST from July 30, 2015.

SAVE MONEY: Use the prepaid CLE credits that come with your TBA Complete Membership and take this course for free. Not a TBA member, join now to start saving.

Use videos-it helps

Speakers/Producers


This course is no longer available for purchase.

Course Information Webcast - Archived Video Highlights
  • Ethics Credit
  • Viewable on desktop, iPad, and mobile
  • Flexible to your schedule
  • Dual Powerpoint and video presentation
Course Credits Dual Credits: 2.00
General Credits: 0.00
Total Credits: 2

This program will be filed for Tennessee CLE credit. Please email a request to cle@tnbar.org for Georgia and Mississippi CLE credit.