Professional Development, Law Office Technology/Management, Skills

Branding Your Practice: The Public Perception of YOU

Description:

Brand development is essentially how your business, service, and or organization is perceived by the public. If I were to say "Barnes and Noble" you would think BOOKS. If I was to say "BMW,"you would think "luxury car." Why? Because these companies have a clearly defined brand. In this program we will discuss the 4 essential building blocks to developing a strong recognizable brand.

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Little to no coverage of ethics/professional rules related to advertising for lawyers.

The difference in branding and marketing. How different branding attempts that vary can create distrust for the client. The importance of branding, down to the font chosen.

I enjoyed this presentation - thanks!

Sometimes the slides were difficult to read and did not print well. I would like to see examples of the branding discussed on the presentation.

I learned the distinction between marketing versus branding and the importance of continuity in the appearance of your brand. Also, he reminded the audience of the importance of presentation.

Interesting. Should have defined and described more clearlty some terms like Educational Sales "4 walls of reality?" "Have a raw, clear, concise set of non-negotiables that align with the core belief structure of your company".

I would have benefitted from examples from law firms--how his principles work specifically in the legal field.

Very interesting material.

Speakers/Producers

This course is no longer available for purchase.

Course Information Webcast - Archived Video Highlights
  • Ethics credit
  • Dual PowerPoint and video presentation
  • Flexible to your schedule
  • Viewable on desktop, iPad, and mobile
Course Credits Dual Credits: 1.00
General Credits: 0.00
Total Credits: 1

This program will be filed for Tennessee CLE credit. Please email a request to cle@tnbar.org for Georgia and Mississippi CLE credit.