The influencer marketing industry is expected to be worth more than $15 billion in 2022. As the value of influencer's services increase, and the terms of their contracts become more complicated, they will increasingly need to hire attorneys to advise them. This program will focus on legal issues related to representing social media influencers. Speakers will discuss the definition of an influencer; state, local, and federal laws related to social media promotions, contests, and giveaways; and how to negotiate deals for influencers, including common contractual terms. Speakers will also discuss how influencers can protect their valuable intellectual property, including issues related to trademark and copyright protection. Moderated by Molly Shehan (Milom Horsnell Crow Kelley Beckett Shehan), panelists for this session include Todd Hartley (Senior Counsel, Marketing and Communication, Bridgestone), Christian Barker (Shackelford, Bowen, McKinley & Norton) and Marieke Bianchi (Creative Artists Agency).

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