Faculty Profile: Lance Tarrant

Lance Tarrant has been in the internet marketing business since Al Gore invented the internet!  He began his career in internet marketing with Bellsouth in 1996 where he was part of a salesforce that launched one of the first online directories, RealPages.com. In 2007, he accepted a role with LexisNexis/Martindale-Hubbell.  As a Territory Manager, he was responsible for expanding the LexisNexis footprint among small law firms through a suite of products including:  online legal research, practice management software, litigation software, and internet marketing through Martindale-Hubbell.  In 2013, he accepted a role with Upsource, LLC. Upsource, LLC is a company that specializes in digital marketing strategies for small law firms.  He works with firms in developing web strategies that encompasses effective website design, SEO and Social Media with a focus on delivering a solid and measurable ROI for clients.   He has a passion for teaching attorneys how to effectively market their brand online and has been asked to speak on multiple occassions for the Birmingham business community and various sections of the Alabama State Bar.  Lance resides in Birmingham, Alabama with his wife, Mindy, and his three kids.