Philip Fairley is the president of the Rainmaker Institute, a marketing firm that specializes in comprehensive, data-oriented legal marketing for small to midsized law firms that incorporates not only lead generation, but lead conversion and client retention. Fairley is passionate about growing law firms with cutting-edge marketing and technology platforms. He developed Rainalytics, the industry’s first business intelligence tool that tracks and analyzes law firm data. He’s a serial entrepreneur, founding tech firms catering to law firms and legal professionals. All of that led him to Rainmaker, wholly dedicated to helping legal professionals build their business.