The presentation, "From FTC to ROI: Navigating Risks in Influencer Campaigns," offers a comprehensive overview of the legal and business considerations surrounding influencer marketing. It covers influencer classifications, FTC compliance requirements, key elements of influencer agreements, and brand protection strategies. Real-world case studies illustrate common legal pitfalls, including liability for misleading endorsements and intellectual property infringement. The presentation emphasizes the importance of clear contracts, monitoring protocols, and practical drafting tips to mitigate reputational and regulatory risks.

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